Shelli George is a leadership coach, business executive, entrepreneur, and wellness advocate dedicated to helping women lead with confidence, clarity, and courage. With a career spanning business development, executive leadership, strategic partnerships, and sales, Shelli has built lasting relationships across corporate, healthcare, and athletic organizations. She currently serves as CEO of ARYSE.
“True leadership begins with personal strength. Every season of life prepares us to make a greater impact.”
Outside of ARYSE, Shelli’s passion is pouring into the lives of women — physically through her business, Iron Grace Personal Training, and professionally as a Brave Leadership Coach. Through leadership coaching, mindset development, accountability, and wellness, she equips women to overcome self-doubt, establish healthy boundaries, grow professionally, and lead authentically in every area of life. Whether coaching an executive, mentoring an entrepreneur, or encouraging a mother navigating life’s next season, Shelli is known for meeting women where they are and helping them discover where they’re capable of going. A wife to Tom, mom of six, and proud Mimi to three, Shelli leads from experience — believing her mission is simple: to help women become brave enough to step into the leaders they were created to be.
